The Ladies’ Room. In Itinere

Milan Design Week 2018

BUILDING is delighted to host The Ladies’ Room (Ilaria Bianchi, Agustina Bottoni, Astrid Luglio, Sara Ricciardi), as one of the special projects that the gallery dedicates to and will periodically focus on emerging talents: BYD, Building Young Designers, on the occasion of the Fuorisalone, (17 – 22 April 2018), within the Brera Design District 2018, titled Be Human: Designing with Empathy.
The project is site specific: a multisensory, intimate and structured path, with four installations, designed exclusively for the gallery, and created to accompany the visitors in a symbolic rise, through encounters and levels, which lead to the knowledge and the rediscovery of distant ancestral images, a design that creates empathy with the observer. The journey, in four moments, where nature and artifice meet, in a variety of perspectives and trajectories, inside and outside the building, In Itinere is a silent guide, a collection of delicate signs to be interpreted, before proceeding into a journey, material and poetic, through time and space, a journey to discover archetypal forms and dynamic objects, that coexist in harmony with the environment.

The Ladies’ Room was founded by Ilaria Bianchi, Agustina Bottoni, Astrid Luglio and Sara Ricciardi, in 2016, in Milan. Their work begins a reflection on contemporary design, by creating artifacts and experiences, that are the engine of discussion on the renewed need for sensory involvement. On the occasion of Milan Design Week 2018, The Ladies’ Room presents In Itinere exclusively for BUILDING.

BUILDING takes part in Brera Design District and organizes various activities during the Fuorisalone Week.